As an eczema sufferer, Pete is no stranger to the physical and mental distress associated with atopic skin issues. After struggling with chronic skin issues from his late teens into his thirties, Pete took a holistic and natural approach to healing, after all else had failed.

Herbitual® is the culmination of his eczema journey, a deep dive into Traditional Chinese Medicine that healed his skin - and the realization of a promise he made to himself at the height of his suffering.

Dr Li - a professor, physician, educator, and licensed acupuncturist - spent nearly three decades  integrating modern, biomedical medicine with Traditional Chinese Medicine. Currently a professor at Yo San University of Traditional Chinese Medicine in Marina del Rey, California, Li hails from a long line of medical doctors. She spent her early years studying at two of China’s most prestigious medical schools – the Chengdu University of Traditional Chinese Medicine and Sichuan Institute of Dermatology – forging an education in internal medicine, acupuncture, and dermatology. Today, Dr Li specializes in Acupuncture, Chinese Medicine, Dermatology, Acupuncture Facial Rejuvenation, Women’s Health, Pain Management and Depression.

Dr Li created Atopic Skin Defense®, a proprietary blend of ancient botanicals - rooted in Traditional Chinese Medicine - and the foundation of our Skin Protectant Cream and products to come. Atopic Skin Defense® is a unique combination of nine ancient herbs, revered in TCM for their natural anti-inflammatory and anti-bacterial properties, their ability to reduce itch, irritation and redness - while hydrating and nourishing the skin barrier.